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phone: 07395 127 799
dob 30-05-1973
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neilwickenden

Finding Inspiration In Every Challenge

Creative Entrepreneur; Creative Thinker & Director; Digital Photography Artworker; Problem Solver; Empathetic & Sensitive; Passionate; Project Manager; Goal Driven; Conscious Spiritual; Fast Learner; Tech Geek; Meditation Coach; Personal Development Enthusiast; Fitness Gym-Rat; Optimistic Lifestyle; Adrenaline Junkie; Traveller

ABOUT ME

City and Guilds Electrical Engineering Part 1 & 2

Expert level in Graphic Design Software

Expert level in Photography Retouching – Art working

Expert level in Creative Direction on Event production

Expert level in Project Management

Expert level in Budget / Timeline management

Expert level in Production Management –Solution from CAD design into physical production.

Expert level in Branding Psychology / Colour Psychology

Intermediate level on Creative direction for Photoshoots

Intermediate knowledge on Web and Video Production

Intermediate knowledge level on 3D CAD modelling

Intermediate knowledge – eCommerce Advertising & Customer Pathway

MEMORABLE PROJECTS
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MY JOURNEY

It all began growing up in a woodwork shop with my father who ran a successful clock making business. Creating grandfather, wall clock, bracket clocks, barometers, cabinetry and brass mechanical movements. I would assist him and developed a knowledge of woodworking and specialised joinery and wooden finishes including many traditional techniques as French polishing.

Electrical & Mechanical Engineering / Electrical Draughtsman 1990 - 1993

From 16 - 21 I studied and completed my apprenticeship into electrical engineering, studying domestic installations through to large national electrical grid distribution. Gaining valuable experience of onsite procedures, health and safety in high-risk environments. Developed knowledge base for full installation design within IE regulations. Becoming fully qualified as an electrical engineer, my plan was to continue studying to become an electrical draughtsman.

Graphic Design / Branding Designer – 1994 - 1995

Initial studies of Design revealed I preferred Graphic Design as my discipline, finding an outlet for my imagination that clients seemed to appreciate. Having just moved to London, I developed a client base of clubs and bars producing promotional flyers and magazine adverts and specialised event production for several nightclubs.

Graphic Design - Making Waves PR Agency - PlayStation Contract 1994 - 1996

My work was spotted by the head of a successful PR agency who introduced me to Sony PlayStation to service their game launches into the Student Unions, universities and general youth demographic. Over a 18 month period we designed & produced all point of sale and full promotional campaigns for 44 different game launches. Working directly with Telstar, Roadstar, Sony for games such as Tekkon 3, Ridgeracer, Grand Theft Auto, Abi’s Exidos, etc

Graphic Design / Branding Designer - Making Waves PR Agency - Virgin Cola Launch / Virgin Hi Energy Launch 1996 - 1997

Virgin approached us with a concept called ‘DJ in a Can’ that was to be a link between music festivals with the launch of the Cola Brand - I created a solution to build a drivable lorry sized Virgin Cola can that had a self-contained power supply, sound system, and roof that lifted to reveal DJ in fully equipped booth with integrated speakers and lighting show. Using specialised coach builders, we produced the promotional vehicle in 12 weeks from concept drawing to functional vehicle. This was later featured in public media appearing at Glastonbury, Reading festival and Wimbledon.

Creative Director - Graphic Design EMD 1997 – 2001

A LTD company for formed and we expanded the client base, include Swan vesta and Telstar projects as well as independent smaller brands for advertising artwork solutions. 

AppcoGroup / CobraGroup - Global rebrand for Direct Marketing Agency 2002 - 2003

Working directly with the board of directors we developed a branding solution to unite the multiple brands into a high-profile organised group, designing website UI for all divisions and internal intranet for global communications. This launch took place in 23 countries all coordinated by my team, from the UK office in London.

AppcoGroup / CobraGroup - Global rebrand for Direct Marketing Agency 2002 - 2003

I was offered a full-time position, where I spent the next 10 years working on all aspects of the company and the design / marketing requirements of clients like nPower, Sky, British Heart foundation, Save the Children, WWF. Working directly with large brands to achieve sales through a diverse range of marketing campaigns. 

Event Design & Production for AppcoGroup  / CobraGroup  2003- 2013

One of the most challenging and exciting parts of my career was the event production. 

Creation of stage set design & production for events in Hammersmith Apollo, Excel Auditorium, Coventry, Birmingham NEC, Natural History Museum and even a travelling roadshow visiting 7 cities in 10 days.  As design manager I headed up a team of creatives and suppliers to co-ordinator, stage fit outs, stage management, event production, crowd management. On screen 3D animation design with lighting shows and headliner acts performing on stage. 

Video Production Studio for AppcoGroup  / CobraGroup  2003- 2013

My work in events led to the creation of our own in-house video production department. Client Interview, motivational speeches, training videos as well as Marketing content for our client base. We created a full editing suite, with a camera crew which. allowed for fast respond as the business grew exponentially. My favourite project was an awareness video for a Children's orphanage in Cambodia. Money raised funded the expansion of this orphanage to accommodate an additional 400 children and still operates today. All filmed, edited and produced by me and the team.

Scuderia Ecosse - Scottish Ferrari Race Team (2 seasons) 2003- 2013

Through a Sky sponsorship deal we worked in collaboration the Scottish Ferrari race team. Npower and Sky were key sponsors so as Design manager I was commissioned to design, produce and maintain all car livery, transport trucks, support vehicles and press pit lane garages and a wide range of promotional events. I worked closely with this project for 2 seasons. 

Urban Gemini - Property Development

This was a private venture to create a passive income from property and was operated in my spare time with a business partner. During its operation we purchased, renovated and developed 9 flats in the central London area. Focusing on ex local authority properties we saw a gap in the market, buying derelict flats and houses that most people ignored. Renovations would include extensions, rewiring, new heating, full interior refit suitable for renting. Some properties I still hold in my own private portfolio.

HedSpace Media Ltd 2013 - 2015

Creation of my own design studio using flexible resourcing (highly skilled group of freelancers), allowing me to move away from the corporate arena and into more creative projects, such as Fashion and Jewellery.  Tresor Paris, a well known jewellery brand requested a full design/illustrated campaign for their brand, which included full side livery of a London double decker bus as a promotional vehicle. We continue to work with other fashion brands, managing photoshoots, retouching and image output for several high street retailers. NHS became a client when we were commissioned to design and develop a UI for there national prescription service for GPs and hospitals called ScriptSwitch, which allowed for cost effect prescriptions being given to the public. 6 month project which required focus group development and testing prior to national launch

Drive Productions - Battersea power station launch with Sir Elton John

Drive was a company specialising in large format projection onto exterior buildings and some interiors space - using 3D modelling Z-space design to create dramatic visual effects on a massive scale. I was commissioned by the owner to help with the creative development of the intro sequence for the launch of the Battersea Power Station Construction. Storyboarded and designed relevant visuals to tell the story of the power station and its iconic chimneys. Gala event with the 3D (z-space graphics) as backdrop to the Elton John Performance.

Interior Import Group Ltd 2015 – 2024

Based upon the flexible resourcing concept I decided to change industries, moving into furniture and interior joinery production. Establishing working relationships with factories in Italy, we began to produce joinery solutions using the fine craftsmanship and expert factories to deliver cost effective products sourced internationally. Gaining experience in project management with import logistics. Operations were successful until the onset of Brexit, where we had to evolve the business to use UK based manufacturing. We continued delivering bespoke kitchens, joinery solutions and furniture until covid forced closure of the main operation. 

Digital Marketing - Ecommerce

During Covid I committed to learning new skills surrounding E-commerce, I truly believe this is an area my design and marketing background can now be of most value. Social Media Advertising, Landing pages and splash pages lead magnets for  conversions, andf general knowledge of e-commerce platforms, product sales research tools for accurate assessment of key markets and demographics, email marketing, lead generation and user Interface design optimised for product sales.  

Online Product Brand – LxrySpace.com – Creative Storage solutions for the Home.

During Covid I committed to learning new skills surrounding E-commerce, I truly believe this is an area my design and marketing background can now be of most value. Social Media Advertising, Landing pages and splash pages lead magnets for  conversions, andf general knowledge of e-commerce platforms, product sales research tools for accurate assessment of key markets and demographics, email marketing, lead generation and user Interface design optimised for product sales.  

Online Product Brand – MyEcoLifestyle.com – Environmental Friendly Products 

During Covid I committed to learning new skills surrounding E-commerce, I truly believe this is an area my design and marketing background can now be of most value. Social Media Advertising, Landing pages and splash pages lead magnets for  conversions, andf general knowledge of e-commerce platforms, product sales research tools for accurate assessment of key markets and demographics, email marketing, lead generation and user Interface design optimised for product sales.  

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About Interior Import

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Interior Import

LxrySpace is a trading name of Interior Import Group Ltd

Email:  neil@lxryspace.com

© 2023 by Interior Import Group Ltd - LxrySpacce is under trademark 2023

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